I also hope that this will serve as an example to other companies that they MUST act to reduce their impact on the marine environment, espcially when it comes to cleaning up spills from container ships, rather than simply rely on their insurance companies to cover their losses. If their name is on the product then they must do all they can to make sure it never gets to where it will cause harm.
It is also important that you know that what you do makes a difference. Your camera phone and 3G connection is vital in all of this because, without it, companies like Nivea simply sit in their landlocked offices oblivious to the mess that's washing up. But the evidence - pictures from Jersey, Westward Ho! Constantine, Bude and beyond - is irrefutable. It adds weight to the message that "your stuff is out there and we think you should help us clean it up."
Nivea have said they will. Now it's time to make sure everyone else does too.
So thank you for helping to keep our beaches the way we want them.